Zinayida Andrushkevych

PhD in Economics, Associate Professor

Khmelnytskyi National University

29016, 11 Instytutska Str., Khmelnytskyi, Ukraine

https://orcid.org/0000-0002-2294-3785

Trade marketing as a tool for advertizing management and customer loyalty management

30.11.2022

Ruslan Boiko, Zinayida Andrushkevych
  • Keywords trade marketing; advertising management; customer loyalty
  • DOI https://doi.org/10.31649/ins.2022.4.54.59

Methodology for developing metrics to measure the effectiveness of triggers and customer interaction in modern marketing theory

26.12.2024

Valentyna Bobrovnyk, Zinayida Andrushkevych
  • Keywords triggers; reference points; touchpoints; micro-moments; metrics; digital marketing; brand; loyalty; customer journey map
  • DOI https://doi.org/10.31649/ins.2024.4.163.173