Ruslan Boiko

PhD in Economics, Associate Professor

Khmelnytskyi National University

29016, 11 Instytutska Str., Khmelnytskyi, Ukraine

https://orcid.org/0000-0003-1409-846X 

Trade marketing as a tool for advertizing management and customer loyalty management

30.11.2022

Ruslan Boiko, Zinayida Andrushkevych
  • Keywords trade marketing; advertising management; customer loyalty
  • DOI https://doi.org/10.31649/ins.2022.4.54.59