Innovation and Sustainability

The aim of this study was to identify trends in the use of digital banking services in Ukraine based on a quantitative analysis of open statistical data for the period 2019-2024. The research methodology was based on the collection and processing of empirical indicators, in particular: the volume of cashless transactions, the share of transactions by amount and number, the average cheque, the structure of transactions (transfers, purchases, withdrawals), the number of mobile banking users, the digital literacy of the population, and the volume of banks’ investments in information technology. Data on cybersecurity spending and the dynamics of digital service channels were studied separately. As a result, it was found that the share of cashless transactions increased from 50% in 2019 to 64.5% in 2024 in terms of amount, and from 80% to 94.6% in terms of number. The number of mobile users increased more than fourfold: from 5.9 million to over 25 million people. It was also noted that over 76% of citizens made daily payments via mobile applications, and the share of contactless transactions reached 94.9%. It was determined that banks invested up to 10% of their operating expenses in the development of information technology, and the cybersecurity market reached USD 138 million in 2024, which is 70% more than in 2023. Significant differences in digital transformation were found depending on the form of ownership of the bank. State-owned banks had the highest profitability indicators, while foreign banks had the highest level of trust. The study proved that digitalisation contributed to increased efficiency, reduced costs and supported the financial stability of banks during the period of martial law. The practical significance of the study lies in the possibility of using its results to form effective strategies for the digital transformation of banks and improve state policy in the field of financial inclusion in the context of crisis challenges

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