Vitalii Karpenko

PhD in Economics, Associate Professor

Khmelnytskyi National University

29016, 11 Instytutska Str., Khmelnytskyi, Ukraine

https://orcid.org/0000-0002-2476-6700 

A methodical approach to the formation of a marketing strategy for the promotion of products to new markets

30.11.2022

Iryna Zakryzhevska, Tetyana Katkova, Vitalii Karpenko
  • Keywords marketing strategy; product positioning; market segmentation; methodology; marketing
  • DOI https://doi.org/10.31649/ins.2022.4.160.172

Directions of digitalization of marketing of agricultural enterprises

28.02.2023

Serhiy Koberniuk, Vitalii Karpenko
  • Keywords digital technologies; digitalization; marketing; Internet marketing; digital communications; agrarian business; agricultural enterprises
  • DOI https://doi.org/10.31649/ins.2023.1.204.212