Iryna Zakryzhevska

PhD in Economics, Associate Professor

Khmelnytskyi National University

29016, 11 Instytutska Str., Khmelnytskyi, Ukraine

https://orcid.org/0000-0003-0918-9949

A methodical approach to the formation of a marketing strategy for the promotion of products to new markets

30.11.2022

Iryna Zakryzhevska, Tetyana Katkova, Vitalii Karpenko
  • Keywords marketing strategy; product positioning; market segmentation; methodology; marketing
  • DOI https://doi.org/10.31649/ins.2022.4.160.172