Olena Bilovodska

Doctor of Economic Sciences, Professor

Taras Shevchenko National University of Kyiv

03022, 90a Vasylkivska Str., Kyiv, Ukraine

https://orcid.org/0000-0003-3707-0734

A multi-level AI-driven product policy model for retail chains as a conceptual framework for marketing consulting

26.03.2026

Olena Bilovodska, Anastasiia Volevakha
  • Keywords marketing decision-making; marketing planning; data-driven management; digital analytics; product portfolio; market-product strategy; omnichannel retail
  • DOI https://doi.org/10.31649/vis/1.2026.45