Anastasiia Volevakha

Student

National University of Kyiv Mohyla Academy

04070, 2 Slovorody Str., Kyiv, Ukraine

https://orcid.org/0009-0002-3318-4769

A multi-level AI-driven product policy model for retail chains as a conceptual framework for marketing consulting

26.03.2026

Olena Bilovodska, Anastasiia Volevakha
  • Keywords marketing decision-making; marketing planning; data-driven management; digital analytics; product portfolio; market-product strategy; omnichannel retail
  • DOI https://doi.org/10.31649/vis/1.2026.45