Oleksandr Shafalyuk

Doctor of Economic Sciences, Professor

Kyiv National Economic University named after Vadym Hetman

03057, 54/1 Beresteysky Ave., Kyiv, Ukraine

https://orcid.org/0000-0003-1145-7973

dean_marketing@kneu.edu.ua

Reserves for enhancing the effectiveness of neuromarketing research into consumer behaviour in brand development by enterprises

27.03.2025

Oleksandr Shafalyuk*, Anna Tashchenko, Oleksandr Shafalyuk

dean_marketing@kneu.edu.ua

  • Keywords marketing; consumers; purchasing goods; brands; packaging; experiments
  • DOI https://doi.org/10.63341/vis/1.2025.08