Anna Tashchenko

PhD in Sociology, Associate Professor

Taras Shevchenko National University of Kyiv

03057, 54/1 Beresteysky Ave., Kyiv, Ukraine

https://orcid.org/0000-0002-6038-7337

Reserves for enhancing the effectiveness of neuromarketing research into consumer behaviour in brand development by enterprises

27.03.2025

Oleksandr Shafalyuk, Anna Tashchenko, Oleksandr Shafalyuk
  • Keywords marketing; consumers; purchasing goods; brands; packaging; experiments
  • DOI https://doi.org/10.63341/vis/1.2025.08