Larisa Glushenko

PhD in Economics, Associate Professor

Vinnytsia National Technical University

21021, 95 Khmelnytske Rd., Vinnytsia, Ukraine

https://orcid.org/0000-0002-0108-2904 

Formulation of the marketing price policy of the enterprise taking into account the psychological effects of price perception

28.02.2023

Olga Ratushnyak, Larisa Glushenko
  • Keywords marketing price policy; pricing strategies; market realities; psychological effects; product positioning
  • DOI https://doi.org/10.31649/ins.2023.1.91.98