Received 15.05.2025, Revised 20.08.2025, Accepted 30.09.2025

Multicultural aspects in enterprise management strategy

Vitaliy Streletskyi, Liliia Ruda

In the context of globalisation, intercultural competence is becoming a key factor in the effective operation of enterprises working in a multicultural environment. The study aimed to analyse the impact of intercultural management and cultural intelligence on organisational management, particularly in the context of Ukrainian enterprises with international connections. The methodology was based on an analysis of scientific sources, case studies from Ukrainian practice, secondary data and the application of an interdisciplinary approach. The results showed that a high level of cultural intelligence reduces the number of conflicts in multinational teams, improves communication between departments, and increases the adaptability of employees in a new cultural environment. It was found that the motivational and behavioural components of cultural intelligence have the strongest influence on the quality of intercultural interaction, while the cognitive component remains less developed in post-Soviet organisational cultures. As a result of the analysis, the factors that determine the effectiveness of intercultural communication were systematised, and examples of corporate practices at Google, Siemens and Hitachi were summarised, demonstrating the integration of cultural intelligence into management strategies and diversity policies. Key barriers to the development of cross-cultural competence in Ukrainian companies were identified the limited formalisation of inclusive policies and insufficient attention to the cognitive aspect of cultural intelligence. An analysis of international studies confirms that the implementation of intercultural competence development programmes contributes to increased trust, cohesion and innovative potential of teams. The components of cultural intelligence, their impact on work processes in a multicultural environment, and the barriers faced by Ukrainian companies have been analysed. The study has practical value for human resource management specialists, managers, and developers of corporate training and staff adaptation policies 

cultural intelligence; intercultural management; multinational teams; international adaptation; organisational effectiveness; multicultural environment
53-65
Streletskyi, V., & Ruda, L. (2025). Multicultural aspects in enterprise management strategy. Innovation and Sustainability, 5(3), 53-65. https://doi.org/10.31649/vis/3.2025.53

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