Innovation and Sustainability

The paper synthesizes scientific and methodological approaches to the complementarity of business and higher education institutions (HEIs). The purpose of the article is to investigate the components of business and higher education institution (HEI) complementarity regarding the adaptation of war veterans to the digital society on the principles of sustainable development. The objective of the article will be achieved through the implementation of a series of tasks. These include establishing the essence of sustainable society and its significance for social welfare, defining the essence of business and HEI complementarity, and the principles of image-building policies for HEIs and businesses. It presents the author's understanding of complementarity processes, which are based on the form of institutional interaction that achieves overall effectiveness of components through synergy. Complementarity is achieved by prioritizing societal interests over individual ones. The paper argues that complementarity should ensure social justice, the development of social and environmental programs, the provision of free education to vulnerable populations, and business accountability for social responsibility. It is substantiated that the number of war veterans in Ukraine is increasing annually. They require protection, face challenges in finding employment, and encounter societal misunderstanding. Therefore, the article addresses the important issue of war veterans' adaptation to society's welfare. The main elements of business and HEI complementarity are discussed. It is demonstrated that adherence to complementarity leads to the integration of the educational and business spheres with society, fostering harmonious interaction and symbiosis. It is noted that image-building is fundamental to achieving common goals and aligning community interests in a welfare society. The disclosure of the interaction between business and higher education institutions (HEIs) on the basis of complementarity is grounded on the perception of the interdependence between business and education in terms of war veterans' adaptation. Such a symbiosis characterizes the effectiveness of achieving tasks related to improving the adaptation of war veterans. Only a complementary approach fosters the harmonious functioning of business and HEIs, their ecological, economic, and social orientation. In other words, the complementarity of business and education reveals the integration of the educational and business spheres with society, their harmonious interaction, and symbiosis. This will contribute to the realization of sustainable development goals and shape a welfare society

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