Innovation and Sustainability

The paper identifies the factors that affect the export potential of national agricultural companies, namely: types of crops, high quality standards and product safety, the use of modern agricultural technologies and equipment, an effective logistics and supply system, compliance with international standards regarding the safety, quality and environmental sustainability of food products, effective marketing strategies and product branding in foreign markets, development and maintenance of trade relations with other countries, financial stability, understanding of rules and restrictions established by importing countries. In paper the attention is focused on certain agrarian indicators of the Ukraine’s export potential, among which a special place belongs to grain crops (wheat, barley, etc.). It was ascertained that under the conditions of the full-scale invasion of the russian federation into Ukraine, it became a difficult task to provide agricultural activities with the appropriate resources: fuel, fertilizers, plant protection products, spare parts, etc. The production and export of wheat and barley over the last 5 years was analyzed. Due to the military actions of the russian federation and the occupation of the territories of our country, there was a reduction in the sown area under grain crops. This led to a significant decrease in the export volume of these crops by national agricultural companies, and the global food price index reached a historical maximum. It has been proven that the largest importers of wheat from Ukraine are Egypt, Indonesia and Turkey, and of Ukrainian barley - China and Turkey. In the context of military operations, to support agribusiness, the government simplified bureaucratic procedures and the import of seed materials, allowed the use of agricultural machinery without registration, introduced a zero excise tax rate and reduced the VAT rate to 7% on fuel, introduced affordable loans of 5-7-9%, etc. The ways and directions that will contribute to solving the problems of the agricultural sector of Ukraine during the war and in the post-war period are outlined

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