The influence of the external environment on the formation of the strategic behavior of the company: A-Bank’s case
Tetiana Dluhopolska, Taras Katola, Daria KhroponiukThe article is dedicated to studying the impact of the external environment on the formation of a company’s strategic behavior. In particular, it explores how economic, political, social, and technological factors change the conditions of a company’s functioning and affect its strategic behavior. The article includes an analysis of recent research and publications on this topic, as well as practical aspects of the relationship between the external environment and a company’s strategic behavior. The goal of the article is to understand how the external environment affects a company’s strategic behavior and how company management can use this knowledge to improve their effectiveness in the modern market environment. The article discusses the issues of forming strategic behavior of companies in conditions of instability and uncertainty. The article examines the theoretical aspects of strategic management as well as practical aspects of forming a company’s strategy. The theoretical aspects of strategic management are presented, where the main approaches to forming a company’s strategy are considered and the main stages of forming a strategy are defined. Factors that affect the formation of a company’s strategy in modern conditions, such as globalization, technological changes, internet development, and competition, were also explored. The practical aspects of forming a company's strategy were investigated, including determining the mission and goals of the company, analyzing the external and internal environment, choosing a development strategy, and implementing it. The article also discusses methods for evaluating the effectiveness of a strategy and the risks associated with its implementation. The general conclusion of the article is that forming a company’s strategy in modern conditions is a complex process that requires a comprehensive approach and careful analysis of all factors that affect the company. Forming a company’s strategic behavior is a complex and multifaceted process that requires a systemic and in-depth analysis
References
[1] Vasylenko, V.O., & Tkachenko, T.I. (2004). Strategic management of the enterprise. Kyiv: Centre for Educational Literature.
[2] Kovtun, O.I. (2006). Enterprise strategy. Lviv: New World – 2000.
[3] Kiiashko, E.V. (2009). Problems and necessity of implementation in modern conditions of strategic planning at enterprises. Herald of Khmelnytskyi National University. Economical sciences, 3(1), 174-178.
[4] Shershnova, Z.Ie. (2004). Strategic management. Kyiv: KNEU.
[5] Marakhovska, K.A., & Marakhovska, T.O. (2013). Peculiarities of using foreign strategic planning experience at Ukrainian enterprises. Socio-Economic Research Bulletin, 4(51), 93-97.
[6] Kostecka, N.I., & Lotysh, O.Ya. (2009). The economic essence of the company's strategy. Economics: problems of theory and practice, 251(4), 1045-1052.
[7] Shvayka, L.A. (2003). Enterprise activity planning. Lviv: New World – 2000.
[8] Dluhopolska, T.I., & Sentyk, M.V. (2023). Successful cases of international companies in a field of corporate social responsibility. Socio-Economic Relations in the Digital Society, 4(46), 49-57. doi: 10.55643/ser.4.46.2022.476.
[9] Shevchuk, S. (2022). The year of quick responses is coming to an end. How the Ukrainian economy survived the war in 2022. Seven graphs on losses, aid, and people. Retrieved from https://forbes.ua/money/rik-shvidkikh-vidpovidey-zakinchuetsya-yak-ukrainska-ekonomika-perezhila-viynu-2022-roku-sim-grafikiv-pro-vtrati-dopomogu-ta-lyudey-22122022-10665.
[10] Small and medium-sized businesses lost up to $85 billion during the war - experts. (2022). Retrieved from https://www.ceskenoviny.cz/ukrinform/ukrajinsky/zprava.php?id=1001260.
[11] Didenko, S. (2022). Up to $85 billion: Losses of small and medium-sized businesses during the war. Retrieved from https://ua.news/ua/money/do-85-myllyardov-potery-malogo-y-srednego-byznesa-za-vremya-vojny.
[12] Chernega, O.B., & Ivanchuk, K.O. (2015). Strategic enterprise behavior in the system of steady economic development ensuring. Efficient economy, 1.
[13] Rakhman, M.S., & Korabelskiy, S.O. (2020). IT-industry of Ukraine in the eyes of the world community. Business Inform, 7, 181-188. doi: 10.32983/2222-4459-2020-7-181-188.
[14] Stebluk, N. (2020). Use of the scenario approach in the enterprise management system. In Collection of Scientific Papers ΛΌГOΣ (pp. 21-22). doi: 10.36074/30.10.2020.v1.05.
[15] Krekoten, I.M., & Korniienko, M.V. (2017). Prospects for the use of social media marketing in promotion of the banking product. Efficient economy, 12.
[16] Martsenyuk-Rozaronova, O.V., & Shmigelska, V.V. (2018). Analysis of the current state of the banking services market in Ukraine and directions of its development. Efficient economy, 10.
[17] Basic information about A-Bank. (n.d.). Retrieved from https://a-bank.com.ua/about/general.
[18] Yashchenko, M. (2020). State of development of the market of credit transactions. In Proceedings of the conference of the first round of the All-Ukrainian competition of student research papers of Polissya National University (pp. 120-122). Zhytomyr: Polissya National University.