Viktoriia Koshil

West Ukrainian National University

46009, 11 Lvivska Str., Ternopil, Ukraine

Corporate image based on “Xiaomi”

26.12.2024

Anastasiya Virkovska*, Viktoriia Koshil

aassya10@gmail.com

  • Keywords company image; smartphone market; smartphone companies; consumers; competitors; SWOT analysis; PEST analysis; marketing strategies
  • DOI https://doi.org/10.31649/ins.2024.4.112.125