Svitlana Kovalchuk

Doctor of Economics, Professor

Khmelnytskyi Cooperative Trade and Economic Institute 

29000, 3 Kamianetska Str., Khmelnytskyi, Ukraine

https://orcid.org/0000-0001-9535-8678

sveta_marketing@ukr.net

Analysis of the state and transformations of retail: Global trends and the Ukrainian segment

27.02.2024

Svitlana Kovalchuk*

sveta_marketing@ukr.net

  • Keywords retail; retail sector; retail transformation; sustainability; efficiency; digital technologies; emotional customer connection; Marketing Tools
  • DOI https://doi.org/10.31649/ins.2024.1.120.132