Olena Shtovba

PhD in Economics, Associate Professor

Vinnytsia National Technical University

21021, 95 Khmelnytske Rd., Vinnytsia, Ukraine

https://orcid.org/0000-0003-1418-4907

olenashtovba@vntu.edu.ua

Retail 4.0 principles-based priority tasks of smartizing the shopping in a convencional hypermarket

22.05.2023

Olena Shtovba
  • Keywords Retail 4.0; RFID; retail; hypermarket; supermarket; smart trolley; order completion; buyer's route optimization; generalized traveling salesman problem
  • DOI https://doi.org/10.31649/ins.2023.2.8.17

Multi-armed bandit-based adaptive control of advertising in social networks

27.02.2024

Olena Shtovba*

olenashtovba@vntu.edu.ua

  • Keywords advertising; advertising control; adaptation; social network; multi-armed bandit
  • DOI https://doi.org/10.31649/ins.2024.1.83.92

Dynamics of the world's most valuable global brands in geographic context

26.12.2024

Olena Shtovba*, Serhiy Shtovba

olenashtovba@vntu.edu.ua

  • Keywords global brands; most valuable brand; trends; countries; dynamics; rating
  • DOI https://doi.org/10.31649/ins.2024.4.35.42