Oleksandr Hurnytsky

Khmelnytskyi National University

29016, 11 Instytutska Str., Khmelnytskyi, Ukraine

Brand communications in anti-crisis management: Theoretical aspects and practical experience of foreign companies

26.08.2024

Nila Tyurina*, Tatiana Nazarchuk, Oleksandr Hurnytsky , Vitalii Kovalchuk

nilatyurina@gmail.com

  • Keywords crisis management; communications; brand communications; management
  • DOI https://doi.org/10.31649/ins.2024.3.118.127