Lyubov Filatova

PhD in Economics, Senior Lecturer

Vinnytsia National Technical University

21021, 95 Khmelnytske Shose Str., Vinnytsia, Ukraine

https://orcid.org/0000-0001-7713-307X

Transformation of current trends in the development of marketing communications in the system of interaction between consumers and enterprises in the infrastructure of the contemporary market

25.06.2026

Halyna Kukel*, Alla Kraevska, Lyubov Filatova

galskuk@gmail.com

  • Keywords factors of influence; market environment; innovative marketing tools; hybrid tools; product promotion; advertising; target audience
  • DOI https://doi.org/10.31649/vis/2.2026.08