Anna Vojnikova

Bohdan Khmelnytsky National University of Cherkasy

18031, 81 Shevchenko Blvd., Cherkasy, Ukraine

https://orcid.org/0000-0002-1331-9403

Theoretical aspects of the strategy for the positioning of agricultural enterprises as a tool for increasing their competitiveness

26.08.2024

Victoria Bilyk, Vira Shpileva, Anna Vojnikova
  • Keywords agricultural enterprises; marketing strategies; brand; positioning; competitiveness of enterprises
  • DOI https://doi.org/10.31649/ins.2024.3.145.150