Innovation and Sustainability

The paper examines the essence of the investment market and defines its main tasks. The main conditions for the active development of the investment market have been identified and described. The main approaches to the definition of objects, subjects and intermediaries of the investment market are analyzed. The directions and methods of state regulation of the investment market are revealed. The peculiarities of the division of the investment market into the market of real investmentand the market of financial investment have been established. The essence of the real investment market is revealed through the market of capital investments, the market of real estate and the market of goods and innovations. At the same time, the financial investment market includes the stock, money and credit markets. The main principles of the functioning of the investment  market  in  Ukraine  have  been  identified,  among  which  the  most  important  are  the  principles  of  equality, regulation, investor protection, control, efficiency, transparency and competitiveness. It is proven that the state regulation of the investment market iscarried out by two methods: economic, which covers economic aspects that directly affect market decisions, and administrative, which covers administrative aspects of influence on the investment market. The division of investment  market  subjects  depending on  the  type  of  assets  sold  on  the  investment  market  is  substantiated.  Such characteristic  signs  of  the  development  of  the  investment  market  as  increasing  competition  for  investment  assets, opportunities  to  support  certain  sectors  of  the  economy,  the  use  offinancial  opportunities  of  accelerated  economic development,  the  collapse  of  the  theory  of  free  economic  zones  and  priority  development  territories  in  Ukraine,  the dominance of the interests of large economic entities, the gradual increase in the number of small, independent participants in the investment market, the growth of financial literacy of the population and their willingness to invest both directly asprivate investors and indirectly by acquiring the status of a client of insured companies

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